on:africa

a thematic africa-focused journal

Dying for Lack of Knowledge (0)

4/28/12 •

By Cheryl Rettig   Research clearly shows that people prefer to buy products and services in their own languages.1 This is the reason that so many businesses have undertaken translation and localization projects to transform their websites and documents from English into the native language(s) of their target markets. This seems like a pretty basic [...]